In December 2010, Pfizer launched an employer coalition, ReACT (Respect A Caregiver's Time), to promote workplace environments that support caregivers facing the challenges of juggling work and caregiving for an adult with a chronic age-related disease.

Since the launch, more than 20 organizations have joined ReACT, including Johnson & Johnson, Microsoft, Aetna and Mercer. ReACT seeks to increase awareness, understanding and action around issues faced by employee caregivers by:

• Developing data and research to improve understanding and quantify impact;
• Identifying and sharing best practices; and
• Showcasing employer successes.

The Alzheimer's Organization, a U.S. nonprofit, has designated November as National Alzheimer's Disease Awareness Month to honor and support those living with Alzheimer's disease and express gratitude to the family members and caregivers who comfort those afflicted by this growing epidemic.

Nearly 5.4 million Americans — including one out of every eight seniors — are living with Alzheimer's, according to the Alzheimer's Association. The effects of Alzheimer's are also felt by family members, relatives and friends. In 2010, 15 million Americans served as unpaid caregivers, donating 17 billion hours of care to Alzheimer's patients, according to Alzheimer's Association figures.